What should I do if the tobacco stick gets stuck in my IQOS Iluma Prime?

Ensure that the specifically designed tobacco stick is inserted correctly to the line on the filter. Once properly inserted, heating will start automatically, or by pressing Holder Button for one second. Do not attempt to remove the stick while in use - wait until it signals the last 30 seconds or puffs before removing it safely. (Page 5)

From the official Iqos Iluma Prime manual, page 5

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