How do I pair a Bluetooth device with the DEH-S7200BHS?

Turn on the Bluetooth function of your device, then press the phone button on the unit to display the [ADD DEVICE] setting, which causes the unit to search for available devices. Turn the M.C. dial to select your device from the list and press to confirm, then verify that the same 6-digit number appears on both the unit and your device and select [YES] to complete pairing. Note that if ten or more Bluetooth devices are connected, they may not work properly. (Page 12)

From the official Pioneer DEH-S7200BHS Car Receiver manual, page 12

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