How do I set the clock on the rice cooker?
Press the TIME SETTING button while the time display is blinking. Use the up arrow button to advance the time in 1-minute increments or the down arrow to reverse it. Press and hold either button to adjust quickly in 10-minute increments. The time display will stop blinking after 3 seconds when the setting is complete.
From the official Zojirushi Rice Cooker manual, page 10
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