How do I insert a specifically designed tobacco stick in my IQOS Iluma Prime?

Press and hold Holder Button for more than half a second until LED starts blinking, then insert the specific tobacco stick to the line on filter. The device will heat automatically when you start using it after inserting the stick or by pressing Button for 1 second. (Page 4)

From the official Iqos Iluma Prime Smoke Free Device manual, page 4

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